Mahindra & Mahindra Ltd, India’s leading SUV manufacturer handed over the first-ever Thar ROXX VIN 001 to the winner of an extremely aggressive online auction Mr. Aakash Minda. Mr. Minda bid ₹1.31 crore for securing the first VIN 001 Thar ROXX outbidding the other 20 aggressive active bidders. The online auction was held on carandbike.com from September 15 to 16, 2024.
Related: Honda introduces an upgraded extended warranty program
The auction, with a total of over 10,980 registrations, ended with a winning bid of ₹1.31 crore. Mr. Minda chose the color Nebula Blue from a palette of seven options that looked like pin-up girls.
The SUV, handed over in New Delhi by Manjari Upadhye, CMO, Mahindra Automotive, carries an exclusive badge signed by Mahindra Group Chairman Mr. Anand Mahindra accompanied with a decorative branding plate marked 001, making it stand out more as a collector’s item.
Nalinikanth Gollagunta, CEO-Automotive Sector, Mahindra & Mahindra Ltd., said, “The phenomenal interest that more than 10,000 people showed up for is an endorsement of the passion people have shown towards Thar ROXX.
Heartfelt congratulations to Mr. Aakash Minda, who won the auction and earned the distinction of being the first-ever proud owner of Thar ROXX. We’re proud that this auction will benefit a meaningful cause, multiplying the effect of this milestone.”
Aakash Minda, Executive Director – of Minda Corporation Limited, and the winner of Thar ROXX #1 said, “Winning the first Thar in 2020 and now winning the first-ever Thar ROXX in 2024 has made my connection to this iconic SUV legacy stronger.”. What makes this moment more special is that this is a human initiative-driven endeavor and proceeds from the event will be donated to a recognized not-for-profit organization towards the social cause.
There’s just something amazing about being a part of Mahindra’s historic journey and one more milestone in the evolution of the Thar.
The proceeds from the auction were credited to Naandi Foundation, one of the registered not-for-profit organizations participating in the initiative. Mahindra matched the winning bid to double the amount of money raised for this charitable cause.
Mahindra First Choice Wheels conducted the auction on the carandbike.com platform. The entire process of bidding was overseen by Ernst & Young.
About Mahindra
It has a leadership position in farm equipment, utility SUVs, information technology, and financial services in India and sits at the top of the world’s largest tractor company by volume. It has an excellent foot presence in renewable energy, agriculture, logistics, hospitality, and real estate.
The Mahindra Group focuses on leading ESG worldwide, enabling rural richness and enhancing urban living. Its mission is to keep driving positive change in the lives of societies and stakeholders so they can “Rise”.
Read Also: